How transparent is your dog food brand?

61 brands evaluated using the ETF (Evidence Transparency Framework) rating system.

What ETF means

ETF is EviNutri’s internal transparency framework. It does not ask whether a brand looks premium. It asks how much usable evidence the brand actually discloses.

That includes how much nutrient detail is published, how much sourcing and manufacturing information is visible, and whether there are stronger third-party trust signals behind the claims.

ETF grade system

ETF is used as a confidence signal, not a blind quality score. When two foods are nutritionally close, better disclosure helps us trust the reading more.

A

Highest transparency

ETF score 10–12

Discloses ingredient sourcing, nutrient detail, manufacturing information, and stronger third-party validation. Often provides richer documentation such as CoA or sourcing systems.

Examples: Orijen, Acana, Open Farm, The Honest Kitchen

B

Strong transparency

ETF score 7–9

Shares core nutrient and ingredient information clearly, with partial third-party validation or stronger documentation than the category average.

Examples: Merrick, Fromm, Canidae Pure, Wellness Core

C1

Moderate transparency

ETF score 4–6

Covers the basics, but advanced nutrient disclosure, sourcing detail, or manufacturing transparency is still limited.

Examples: Royal Canin (selected lines), Hill’s core lines, Purina Pro Plan baseline lines

C2

Limited transparency

ETF score 2–3

Mostly sticks to minimum label disclosure and offers little extra clarity about sourcing, factory detail, or deeper nutrient data.

Examples: Some private-label brands, Value retail-only brands

D

Low transparency

ETF score 0–1

Provides minimal useful data beyond legal basics, which lowers confidence in any deeper ingredient or nutrition interpretation.

Examples: Some small import-only brands, Brands with missing disclosure

What gets reviewed inside ETF

  • How much guaranteed analysis and deeper nutrient detail is disclosed
  • Whether ingredient sourcing and manufacturing context are visible
  • Whether third-party standards, audits, or certifications back the brand
  • Whether the information appears current enough to trust as a decision input

ETF is useful because low transparency does not always mean bad nutrition, but it does mean lower confidence when trying to compare foods precisely.

Check my brand's transparency score

This information is for general reference only and does not replace professional veterinary diagnosis and advice. Always consult your veterinarian for your pet's health concerns.