Ingredient #1Top
Chicken
Chicken is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.
Label analysisGrade CListed ingredientsKibble (Extruded)
Purina Pro Plan
Purina Pro Plan Bright Mind Adult 7+ Chicken & Rice
Editor ingredient insight
Purina Pro Plan Bright Mind Adult 7+ Chicken & Rice starts with chicken, poultry by-product meal, and rice, then adds whole corn, corn protein meal, whole wheat, and vegetable oil as an MCT source.
I would treat it as a pragmatic senior food for palatability, vitality positioning, and joint context rather than ingredient prestige.
It discloses 29% protein, 14% fat, 3,791 kcal/kg, 1.0%/0.8% calcium/phosphorus, 0.3% EPA/DHA, 500 mg/kg glucosamine, and 500 IU/kg vitamin E, so it is not a low-protein senior formula.
Choose another recipe for by-product, corn protein, wheat, egg, fish meal, beef fat, or garlic-oil avoidance, and for meat-density expectations.
Fresh-meat leadFull ingredient check needed
01. NUTRIENT PROFILE
Key nutrients & mineral profile
Disclosed protein and fat
Protein 29%Fat 14%Other 57%Other includes moisture, ash and remaining components.
Position within the same processing type
Compare protein, fat and energy density in low, typical and high bands.
Protein positionHigher
This food is on the higher side for crude protein among extruded foods.
Fat positionTypical
This food sits around the typical crude fat range among extruded foods.
Calorie densityHigher
This food is on the higher side for calorie density among extruded foods. The same serving can provide more energy, so check portion guidance.
Key guaranteed nutrientsAs-fed
Calcium1%
Phosphorus0.8%
Crude fiber3%
Omega-30.45%
Omega-61.8%
Undisclosed values are not treated as zero.
02. INGREDIENT QUALITY & DISCLOSURE
Disclosed ingredients & ingredient grade
The analysis uses the registered ingredients. Complete-panel coverage is not verified, so an unlisted ingredient cannot be assumed absent.
Listed ingredients
Read the listed ingredients below. Complete-panel coverage is not verified here; do not infer that an unlisted ingredient is absent.
Ingredient gradeMixed
Ingredient #1 · ChickenTop
Fresh MeatIngredient #2 · Poultry By-Product MealLowest
By-product MealIngredient #3 · RiceMid
Refined CarbIngredient #2Lowest
Poultry By-Product Meal
Poultry By-Product Meal is a by-product meal. It can still contribute protein, but the primary-ingredient read should stay conservative. It reads as an bottom-tier protein source.
Ingredient #3Mid
Rice
Rice is a refined carbohydrate source. It usually reads as a starch and energy source rather than a protein driver. It reads as an mid-tier carb source.
Available ingredient listIn disclosed order
Chicken — Primary positive ingredientsPoultry By-Product Meal — High-caution ingredientsRice — Neutral ingredientsWhole Grain Corn — Neutral ingredientsWhole Grain Wheat — Neutral ingredientsCorn Germ Meal — Neutral ingredientsMedium Chain Triglyceride Vegetable Oil (MCTS) — Neutral ingredientsBarley — Neutral ingredientsFish Meal — Support positive ingredientsEgg Product (Dried) — Primary positive ingredientsNatural Flavors — Support positive ingredientsFish Oil — Support positive ingredientsL-Arginine — Neutral ingredientsSoybean Oil — Neutral ingredientsCalcium Carbonate — Neutral ingredientsPotassium Chloride — Support positive ingredientsSalt — Neutral ingredientsMono And Dicalcium Phosphate — Neutral ingredientsBeef Fat Preserved With Mixed-Tocopherols — Neutral ingredientsVitamin E Supplement — Support positive ingredientsNiacin (Vitamin B-3) — Neutral ingredientsVitamin A Supplement — Neutral ingredientsThiamine Mononitrate (Vitamin B-1) — Neutral ingredientsCalcium Pantothenate (Vitamin B-5) — Neutral ingredientsVitamin B-12 Supplement — Neutral ingredientsRiboflavin Supplement (Vitamin B-2) — Neutral ingredientsPyridoxine Hydrochloride (Vitamin B-6) — Neutral ingredientsFolic Acid (Vitamin B-9) — Neutral ingredientsMenadione Sodium Bisulfite Complex (Vitamin K) — Neutral ingredientsVitamin D-3 Supplement — Neutral ingredientsBiotin (Vitamin B-7) — Support positive ingredientsCholine Chloride — Support positive ingredientsZinc Sulfate — Support positive ingredientsFerrous Sulfate — Neutral ingredientsManganese Sulfate — Neutral ingredientsCopper Sulfate — Support positive ingredientsCalcium Iodate — Support positive ingredientsSodium Selenite — Support positive ingredientsL-Ascorbyl-2-Polyphosphate (Vitamin C) — Neutral ingredientsMagnesium Sulfate — Support positive ingredientsDried Bacillus coagulans fermentation product — Support positive ingredientsGarlic Oil — Neutral ingredients
Primary positive ingredientsSupport positive ingredientsAlternative proteinNeutral ingredientsCaution ingredientsHigh-caution ingredients
Protein sourceIngredient guide
Unclear animal protein source
Animal protein · Chicken (#1), Poultry By-Product Meal (#2), Fish Meal (#9), Egg Product (Dried) (#10)
Animal-based does not always mean clearly sourced.
Unspecified animal protein is read conservatively.
Included support ingredientsNutrient guide
Fish oilSkin and joint support ingredientProbioticsGut support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredientEPA+DHASkin, joint, and heart support ingredientGlucosamineJoint support ingredientVitamin EAntioxidant and skin support ingredient
03. CHOOSING FOR YOUR DOG
What to consider before feeding
Chicken, Poultry By-Product Meal supply animal protein at the start of the ingredient list. Rice, Whole Grain Corn supply carbohydrate energy. The recipe combines animal protein sources with carbohydrate sources.
Medium Chain Triglyceride Vegetable Oil (MCTS) add fat and energy; fat content is a separate choice criterion from the protein sources.
Across the registered ingredients, multiple protein sources appear, including chicken, unspecified, egg. Some protein sources are not fully identified, which limits choices that require excluding a specific protein.
What works well in this food
- The first ingredient is a species-named fresh meat.
- Crude protein is on the higher side.
- Top ingredients do not show a prominent FDA-investigated non-hereditary DCM ingredient profile.
Check before feeding
- By-product meal is a rendered ingredient that can include parts such as heads, feet, and organs. It can still provide protein, but it is harder to tell exactly what parts are included and in what proportion, so ingredient transparency is read more conservatively.
- Higher calorie density can raise daily intake in a gram-for-gram switch. Weight reduction needs portions and treat calories to be adjusted together.
- For senior dogs, energy load deserves an extra check.
When this food fits your dog
Among foods made the same way, protein is higher, fat is typical, and calorie density is higher. Compare this combination when both protein and concentrated energy matter. It can help plan smaller portions, but dogs prone to weight gain should not switch gram-for-gram from a less calorie-dense food. Comparable, but ingredient quality needs caution.
Consider it first when
- Public-data-first comparison
- Baseline shortlist building
- Conservative first-pass screening
Choose another food first when
- You want a stronger ingredient-quality story first
- You need dog-specific fit instead of public-review screening
High calorie density remains the clearest trade-off here.
04. COMPARE FOODS
Smart chicken alternatives
Exact protein-type matches come first, then close protein-family matches fill the comparison.
05. MANUFACTURING & DISCLOSURE
Manufacturer background & public information
Purina Pro Plan background
Founded in 1986 in the United States.
Disclosure confidence C1
Detailed nutrition is visible, but not at a product-level traceability standard.
Recall information
This product family has a confirmed public recall history.
May 12, 2026