Label analysisGrade CListed ingredientsKibble (Extruded)

Now Fresh

Now Fresh Grain-Free Small Breed Senior Turkey, Salmon & Duck

Calculate portions with this foodChoosing for your dog
Editor ingredient insight

Now Fresh Grain-Free Small Breed Senior starts with turkey, but potatoes, peas, potato flour, and pea flour quickly follow.

At 24% protein, 12% fat, 5.5% fiber, 3,406 kcal/kg, phosphorus at 0.4%, plus 400 mg/kg glucosamine, 100 mg/kg chondroitin, and 100 mg/kg L-carnitine, It is worth considering for weight-prone small seniors needing joint and stool support, not for legume sensitivity or meat-density goals.

Fresh-meat leadPlant booster present
Illustration of turkey beside a dog-food bowl
Primary protein ingredient · Turkey

01. NUTRIENT PROFILE

Key nutrients & mineral profile

As-fed basis
Disclosed protein and fat
Protein 24%Fat 12%Other 64%Other includes moisture, ash and remaining components.
Position within the same processing type

Compare protein, fat and energy density in low, typical and high bands.

Protein positionLower

This food is on the lower side for crude protein among extruded foods.

Fat positionLower

This food is on the lower side for crude fat among extruded foods.

Calorie densityLower

This food is on the lower side for calorie density among extruded foods. That alone does not make it a weight-management diet; check portion guidance, fat, and fiber together.

Key guaranteed nutrientsAs-fed
CalciumNot disclosed
Phosphorus0.4%
Crude fiber5.5%
Omega-30.7%
Omega-62%

Undisclosed values are not treated as zero.

02. INGREDIENT QUALITY & DISCLOSURE

Disclosed ingredients & ingredient grade

The analysis uses the registered ingredients. Complete-panel coverage is not verified, so an unlisted ingredient cannot be assumed absent.

Listed ingredients

Read the listed ingredients below. Complete-panel coverage is not verified here; do not infer that an unlisted ingredient is absent.

Turkey ingredient illustration
Primary protein ingredient · Turkey
C3/6Ingredient gradeMixed
Ingredient #1 · de-boned turkeyTop
Fresh Meat
Ingredient #2 · potatoesMid
Starchy Tuber
Ingredient #3 · peasLower
Whole Plant Protein
Ingredient #1Top

de-boned turkey

de-boned turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.

Ingredient #2Mid

potatoes

potatoes is a starchy tuber ingredient. It is not a grain, but it still reads mainly as a starch and energy source. It reads as an mid-tier carb source.

Ingredient #3Lower

peas

peas is a whole plant-protein ingredient. It is not a processed protein concentrate, but when it appears near the top it can still weaken the animal-protein-led structure. It reads as an lower-tier plant protein booster.

Available ingredient listIn disclosed order
de-boned turkey — Primary positive ingredientspotatoes — Neutral ingredientspeas — Caution ingredientspotato flour — Neutral ingredientspea flour — Caution ingredientswhole dried egg — Primary positive ingredientsflaxseed — Neutral ingredientsnatural flavor — Support positive ingredientscanola oil (preserved with mixed tocopherols) — Neutral ingredientsde-boned salmon — Primary positive ingredientsde-boned duck — Primary positive ingredientspea fiber — Neutral ingredientscalcium carbonate — Neutral ingredientsapples — Neutral ingredientstomato — Neutral ingredientscoconut oil (preserved with mixed tocopherols) — Neutral ingredientssuncured alfalfa — Neutral ingredientscarrots — Neutral ingredientspumpkin — Neutral ingredientssweet potatoes — Neutral ingredientssquash — Neutral ingredientsbananas — Neutral ingredientsblueberries — Neutral ingredientscranberries — Neutral ingredientsblackberries — Neutral ingredientspomegranate — Neutral ingredientspapayas — Neutral ingredientslentils — Caution ingredientsbroccoli — Neutral ingredientssodium tripolyphosphate — Neutral ingredientsdried chicory root — Support positive ingredientssalt — Neutral ingredientscholine chloride — Support positive ingredientstaurine — Support positive ingredientsvitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid) — Support positive ingredientsminerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate) — Support positive ingredientsdried Lactobacillus acidophilus fermentation product — Support positive ingredientsdried Enterococcus faecium fermentation product — Support positive ingredientsDL-methionine — Neutral ingredientsL-lysine — Neutral ingredientsmonocalcium phosphate — Neutral ingredientsglucosamine hydrochloride — Support positive ingredientsNew Zealand green mussels — Neutral ingredientschondroitin sulfate — Support positive ingredientsparsley — Neutral ingredientspeppermint — Neutral ingredientsgreen tea extract — Neutral ingredientsL-carnitine — Support positive ingredientsdried rosemary — Neutral ingredients
Primary positive ingredientsSupport positive ingredientsAlternative proteinNeutral ingredientsCaution ingredientsHigh-caution ingredients
Protein sourceIngredient guide

Whole plant protein source in the top 3

Animal protein · de-boned turkey (#1), whole dried egg (#6), de-boned salmon (#10), de-boned duck (#11)

Plant protein · peas (#3), pea flour (#5), lentils (#28)

The crude protein number may include influence from whole plant ingredients.

This is not the same as processed protein boosting, but it is not purely meat-led.

Included support ingredientsNutrient guide
CranberryUrinary support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientGlucosamineJoint support ingredientGreen-lipped musselJoint support ingredientChondroitinJoint support ingredientL-carnitineHeart and weight support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredient

03. CHOOSING FOR YOUR DOG

What to consider before feeding

de-boned turkey supply animal protein at the start of the ingredient list. potatoes, potato flour supply carbohydrate energy. The recipe combines animal protein sources with carbohydrate sources.

peas, pea flour contribute plant protein alongside carbohydrates and fiber among the leading ingredients. Total crude protein is not a measure of meat-derived protein alone. flaxseed add fat and energy; fat content is a separate choice criterion from the protein sources.

Across the registered ingredients, multiple protein sources appear, including turkey, egg, salmon, duck. If a protein must be excluded, any of these sources can change the decision; the first ingredient alone does not make this a single-protein diet.

What works well in this food

  • The first ingredient is a species-named fresh meat.
  • Calorie density is on the lower side.
  • Nutrient disclosure is broad enough to compare real numbers directly.

Check before feeding

  • Fresh meat carries a moisture variable. When whole plant protein sources are also high in the list, part of the crude-protein number may come from those plant ingredients.
  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.
  • Top ingredients include an FDA-investigated non-hereditary DCM ingredient profile, so this part deserves a more cautious read.

When this food fits your dog

Among foods made the same way, protein is lower, fat is lower, and calorie density is lower. This is a candidate for reducing calories per gram. Fat is also lower, but a weight-management choice still needs fiber, portions and total daily calories including treats to be considered together.

Consider it first when

  • Public-data-first comparison
  • Baseline shortlist building
  • Conservative first-pass screening

Choose another food first when

  • You want a stronger ingredient-quality story first
  • You need dog-specific fit instead of public-review screening

Plant-protein concentration remains the clearest trade-off here.

04. COMPARE FOODS

Smart turkey alternatives

Exact protein-type matches come first, then close protein-family matches fill the comparison.

05. MANUFACTURING & DISCLOSURE

Manufacturer background & public information

Now Fresh background

Founded in 2007 in Canada.

Disclosure confidence C1

Detailed nutrition is visible, but not at a product-level traceability standard.

Recall information

There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

May 12, 2026

Final word

Interpret this for my dog

The food-first public score is only the starting point. Once your dog’s activity, weight goals, life stage, and health status are applied, the recommendation order and interpretation can change.

There is enough here to keep the food in comparison, but not enough to stop comparing yet.