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Public ReviewGrade CKibble (Extruded)Manufacturing: Kibble (Extruded)

Now Fresh

Now Fresh Grain-Free Small Breed Senior Turkey, Salmon & Duck

2.0★Public ScoreManufacturer-independentPublic-data basedIngredients · nutrition · safety

Key points

Protein source

Moderate caution

Whole plant protein source in the top 3

Top 3: De-Boned Turkey, Potatoes, Peas

The crude protein number may include influence from whole plant ingredients.

This is not the same as processed protein boosting, but it is not purely meat-led.

Ingredient guide

Included support ingredients

Nutrient guide
CranberryUrinary support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientGlucosamineJoint support ingredientGreen-lipped musselJoint support ingredientChondroitinJoint support ingredientL-carnitineHeart and weight support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredient
Needs context

Ingredient grade

C

Grade C

Top ingredient profile

De-Boned Turkey
Potatoes
Peas
Fresh-meat leadPlant booster present
Crude protein24%
Crude protein24%
Crude fat12%
Other 64%

Protein position, fat position, and calorie density position are relative to foods in the same processing type cohort.

biotechProtein position
Lower
query_statsFat position
Lower
local_fire_departmentCalorie density
Lower

This food can stay in comparison, but ingredient quality still needs a more conservative read.

There is enough public data to keep this food in comparison, but the top ingredient structure does not support a stronger positive claim yet.

Nutritional strengths

  • The first ingredient is a species-named fresh meat.
  • Calorie density is on the lower side.
  • Nutrient disclosure is broad enough to compare real numbers directly.

What still needs work

  • Fresh meat carries a moisture variable. When whole plant protein sources are also high in the list, part of the crude-protein number may come from those plant ingredients.
  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.
  • Top ingredients include an FDA-investigated non-hereditary DCM ingredient profile, so this part deserves a more cautious read.

Brand context

Brand background availableRecall mention not confirmed

Founded in 2007 in Canada. There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

Ingredient analysis

The top ingredients are still usable, but this is the part to inspect more carefully before calling the recipe a clear strength.

restaurantIngredient Quality Analysis

C3/6
Ingredient Grade
Mixed
1De-Boned Turkey
Fresh Meat · Top
2Potatoes
Starchy Tuber · Mid
3Peas
Whole Plant Protein · Lower

Ingredient Analysis Comments

  • •De-Boned Turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.
  • •Potatoes is a starchy tuber ingredient. It is not a grain, but it still reads mainly as a starch and energy source. It reads as an mid-tier carb source.
  • •Peas is a whole plant-protein ingredient. It is not a processed protein concentrate, but when it appears near the top it can still weaken the animal-protein-led structure. It reads as an lower-tier plant protein booster.
restaurantIngredient Grade CMixed

Full collected ingredient list

50 ingredients
de-boned turkeypotatoespeaspotato flourpea flourwhole dried eggflaxseednatural flavorcanola oil (preserved with mixed tocopherols)de-boned salmonde-boned duckpea fibercalcium carbonateapplestomatococonut oil (preserved with mixed tocopherols)suncured alfalfacarrotspumpkinsweet potatoessquashbananasblueberriescranberriesblackberriespomegranatepapayaslentilsbroccolisodium tripolyphosphatedried chicory rootsaltcholine chloridetaurinevitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid)minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate)dried Lactobacillus acidophilus fermentation productdried Enterococcus faecium fermentation productDL-methionineL-lysinemonocalcium phosphateglucosamine hydrochlorideNew Zealand green musselschondroitin sulfateparsleypeppermintgreen tea extractL-carnitinedried rosemary de-boned turkeydried rosemary
Primary positive ingredients
Support positive ingredients
Neutral ingredients
Caution ingredients
High-caution ingredients

Why processed plant proteins are reviewed cautiously

Ingredient lists are ordered by input weight, not protein contribution. Fresh meat 100g and Soybean Meal 50g can both contribute about 20g of protein, and Pea Protein can deliver a similar amount at around 30g. So these ingredients can materially lift crude protein even outside the top three. The review treats processed plant-protein boosters cautiously because they can weaken the animal-protein-centered profile most guardians expect from a high-protein food.

Why did the base review land here?

Ingredient qualityNutrient disclosure levelManufacturing & trust

This review score combines ingredient composition, nutrient disclosure, manufacturing trust, and core nutrient caution signals.

Nutrient disclosure

Partial disclosure

Core guaranteed analysis is usable, but deeper rows still need a more cautious read.

Safety verification

No fails

No major red flag jumps out first, though undisclosed rows still define the limits of this safety read.

Public data trust (ETF)

C1 tier

Detailed nutrition is visible, but not at a product-level traceability standard.

Where it sits in the same processing cohort

Kibble (Extruded) cohortCompare-first

Within the Kibble (Extruded) cohort, this recipe sits in the compare-first band.

Final word

There is enough here to keep the food in comparison, but not enough to stop comparing yet.

Back to all foods

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