Label analysisGrade BListed ingredientsKibble (Extruded)

Now Fresh

Now Fresh Grain-Free Small Breed Puppy Turkey, Salmon & Duck

Calculate portions with this foodChoosing for your dog
Editor ingredient insight

Now Fresh Grain-Free Small Breed Puppy is a turkey-and-egg growth option for small puppies when chicken-heavy puppy foods are not ideal.

It leads with de-boned turkey and whole dried egg, then moves quickly into peas, pea flour, potatoes, and potato flour.

With 29% protein, 19% fat, 3,773 kcal/kg, calcium at 1.2%, phosphorus at 1.0%, and EPA+DHA at 0.2%, It is worth considering for small puppies that tolerate that carb structure, not for pea, potato, or meat-forward expectations.

Fresh-meat leadPlant booster present
Illustration of turkey beside a dog-food bowl
Primary protein ingredient · Turkey

01. NUTRIENT PROFILE

Key nutrients & mineral profile

As-fed basis
Disclosed protein and fat
Protein 29%Fat 19%Other 52%Other includes moisture, ash and remaining components.
Position within the same processing type

Compare protein, fat and energy density in low, typical and high bands.

Protein positionHigher

This food is on the higher side for crude protein among extruded foods.

Fat positionHigher

This food is on the higher side for crude fat among extruded foods.

Calorie densityHigher

This food is on the higher side for calorie density among extruded foods. The same serving can provide more energy, so check portion guidance.

Key guaranteed nutrientsAs-fed
Calcium1.2%
Phosphorus1%
Crude fiber3.6%
Omega-31%
Omega-62.8%

Undisclosed values are not treated as zero.

02. INGREDIENT QUALITY & DISCLOSURE

Disclosed ingredients & ingredient grade

The analysis uses the registered ingredients. Complete-panel coverage is not verified, so an unlisted ingredient cannot be assumed absent.

Listed ingredients

Read the listed ingredients below. Complete-panel coverage is not verified here; do not infer that an unlisted ingredient is absent.

Turkey ingredient illustration
Primary protein ingredient · Turkey
B4.5/6Ingredient gradeGood
Ingredient #1 · De-Boned TurkeyTop
Fresh Meat
Ingredient #2 · Whole Dried EggUpper
Egg Protein
Ingredient #3 · PeasLower
Whole Plant Protein
Ingredient #1Top

De-Boned Turkey

De-Boned Turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.

Ingredient #2Upper

Whole Dried Egg

Whole Dried Egg is an egg-based animal protein ingredient. It is not fresh meat, but the animal protein source is still clearly identified. It reads as an upper-tier protein source.

Ingredient #3Lower

Peas

Peas is a whole plant-protein ingredient. It is not a processed protein concentrate, but when it appears near the top it can still weaken the animal-protein-led structure. It reads as an lower-tier plant protein booster.

Available ingredient listIn disclosed order
de-boned turkey — Primary positive ingredientswhole dried egg — Primary positive ingredientspeas — Caution ingredientspea flour — Caution ingredientspotatoes — Neutral ingredientspotato flour — Neutral ingredientscanola oil (preserved with mixed tocopherols) — Neutral ingredientsnatural flavor — Support positive ingredientsmonocalcium phosphate — Neutral ingredientscoconut oil (preserved with mixed tocopherols) — Neutral ingredientsde-boned salmon — Primary positive ingredientsde-boned duck — Primary positive ingredientsflaxseed — Neutral ingredientsapples — Neutral ingredientspea fiber — Neutral ingredientscalcium carbonate — Neutral ingredientssuncured alfalfa — Neutral ingredientstomato — Neutral ingredientscarrots — Neutral ingredientspumpkin — Neutral ingredientssweet potatoes — Neutral ingredientssquash — Neutral ingredientsbananas — Neutral ingredientsblueberries — Neutral ingredientscranberries — Neutral ingredientsblackberries — Neutral ingredientspomegranate — Neutral ingredientspapayas — Neutral ingredientslentils — Caution ingredientsbroccoli — Neutral ingredientssalt — Neutral ingredientsmarine microalgae oil — Neutral ingredientsdried chicory root — Support positive ingredientscholine chloride — Support positive ingredientstaurine — Support positive ingredientsvitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid) — Support positive ingredientsminerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate) — Support positive ingredientsdried Lactobacillus acidophilus fermentation product — Support positive ingredientsdried Enterococcus faecium fermentation product — Support positive ingredientsDL-methionine — Neutral ingredientsL-lysine — Neutral ingredientspotassium chloride — Support positive ingredientsL-carnitine — Support positive ingredientsdried rosemary — Neutral ingredients
Primary positive ingredientsSupport positive ingredientsAlternative proteinNeutral ingredientsCaution ingredientsHigh-caution ingredients
Protein sourceIngredient guide

Whole plant protein source in the top 3

Animal protein · de-boned turkey (#1), whole dried egg (#2), de-boned salmon (#11), de-boned duck (#12)

Plant protein · peas (#3), pea flour (#4), lentils (#29)

The crude protein number may include influence from whole plant ingredients.

This is not the same as processed protein boosting, but it is not purely meat-led.

Included support ingredientsNutrient guide
CranberryUrinary support ingredientMarine algae oilSkin and joint support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientL-carnitineHeart and weight support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredientEPA+DHASkin, joint, and heart support ingredientVitamin EAntioxidant and skin support ingredient

03. CHOOSING FOR YOUR DOG

What to consider before feeding

de-boned turkey, whole dried egg supply animal protein at the start of the ingredient list. potatoes, potato flour supply carbohydrate energy. The recipe combines animal protein sources with carbohydrate sources.

peas, pea flour contribute plant protein alongside carbohydrates and fiber among the leading ingredients. Total crude protein is not a measure of meat-derived protein alone. canola oil (preserved with mixed tocopherols) add fat and energy; fat content is a separate choice criterion from the protein sources.

Across the registered ingredients, multiple protein sources appear, including turkey, egg, salmon, duck. If a protein must be excluded, any of these sources can change the decision; the first ingredient alone does not make this a single-protein diet.

What works well in this food

  • The first two ingredients are both species-named animal ingredients.
  • Crude protein is on the higher side.
  • Nutrient disclosure is broad enough to compare real numbers directly.

Check before feeding

  • Phosphorus is 1% on the label, at or above 1%. Senior dogs or dogs with kidney concerns should have phosphorus restriction reviewed with a veterinarian before using it as a staple food.
  • Fresh meat carries a moisture variable. When whole plant protein sources are also high in the list, part of the crude-protein number may come from those plant ingredients.
  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.

When this food fits your dog

Among foods made the same way, protein is higher, fat is higher, and calorie density is higher. Compare this combination when both protein and concentrated energy matter. It can help plan smaller portions, but dogs prone to weight gain should not switch gram-for-gram from a less calorie-dense food.

Consider it first when

  • Public-data-first comparison
  • Baseline shortlist building
  • Conservative first-pass screening

Choose another food first when

  • You want a stronger ingredient-quality story first
  • You need dog-specific fit instead of public-review screening

High calorie density remains the clearest trade-off here.

04. COMPARE FOODS

Smart turkey alternatives

Exact protein-type matches come first, then close protein-family matches fill the comparison.

05. MANUFACTURING & DISCLOSURE

Manufacturer background & public information

Now Fresh background

Founded in 2007 in Canada.

Disclosure confidence C1

Detailed nutrition is visible, but not at a product-level traceability standard.

Recall information

There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

May 12, 2026

Final word

Interpret this for my dog

The food-first public score is only the starting point. Once your dog’s activity, weight goals, life stage, and health status are applied, the recommendation order and interpretation can change.

This is a credible shortlist food, but the personalized step is where the final order should be decided.