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Public ReviewGrade BKibble (Extruded)Manufacturing: Kibble (Extruded)

Now Fresh

Now Fresh Grain-Free Small Breed Puppy Turkey, Salmon & Duck

4.0★Public ScoreManufacturer-independentPublic-data basedIngredients · nutrition · safety

Key points

Protein source

Moderate caution

Whole plant protein source in the top 3

Top 3: De-Boned Turkey, Whole Dried Egg, Peas

The crude protein number may include influence from whole plant ingredients.

This is not the same as processed protein boosting, but it is not purely meat-led.

Ingredient guide

Included support ingredients

Nutrient guide
CranberryUrinary support ingredientMarine algae oilSkin and joint support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientL-carnitineHeart and weight support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredientEPA+DHASkin, joint, and heart support ingredientVitamin EAntioxidant and skin support ingredient
Solid build

Ingredient grade

B

Grade B

Top ingredient profile

De-Boned Turkey
Whole Dried Egg
Peas
Fresh-meat leadPlant booster present
Crude protein29%
Crude protein29%
Crude fat19%
Other 52%

Protein position, fat position, and calorie density position are relative to foods in the same processing type cohort.

biotechProtein position
Higher
query_statsFat position
Higher
local_fire_departmentCalorie density
Higher

This food can stay in comparison, but ingredient quality still needs a more conservative read.

There is enough public data to keep this food in comparison, but the top ingredient structure does not support a stronger positive claim yet.

Nutritional strengths

  • The first two ingredients are both species-named animal ingredients.
  • Crude protein is on the higher side.
  • Nutrient disclosure is broad enough to compare real numbers directly.

What still needs work

  • Phosphorus is 1% on the label, at or above 1%. Senior dogs or dogs with kidney concerns should have phosphorus restriction reviewed with a veterinarian before using it as a staple food.
  • Fresh meat carries a moisture variable. When whole plant protein sources are also high in the list, part of the crude-protein number may come from those plant ingredients.
  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.

Brand context

Brand background availableRecall mention not confirmed

Founded in 2007 in Canada. There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

Ingredient analysis

The top ingredients give this recipe a strong first protein read, so the ingredient section starts from a favorable position.

restaurantIngredient Quality Analysis

B4.5/6
Ingredient Grade
Good
1De-Boned Turkey
Fresh Meat · Top
2Whole Dried Egg
Egg Protein · Upper
3Peas
Whole Plant Protein · Lower

Ingredient Analysis Comments

  • •De-Boned Turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.
  • •Whole Dried Egg is an egg-based animal protein ingredient. It is not fresh meat, but the animal protein source is still clearly identified. It reads as an upper-tier protein source.
  • •Peas is a whole plant-protein ingredient. It is not a processed protein concentrate, but when it appears near the top it can still weaken the animal-protein-led structure. It reads as an lower-tier plant protein booster.
restaurantIngredient Grade BGood

Full collected ingredient list

44 ingredients
de-boned turkeywhole dried eggpeaspea flourpotatoespotato flourcanola oil (preserved with mixed tocopherols)natural flavormonocalcium phosphatecoconut oil (preserved with mixed tocopherols)de-boned salmonde-boned duckflaxseedapplespea fibercalcium carbonatesuncured alfalfatomatocarrotspumpkinsweet potatoessquashbananasblueberriescranberriesblackberriespomegranatepapayaslentilsbroccolisaltmarine microalgae oildried chicory rootcholine chloridetaurinevitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid)minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate)dried Lactobacillus acidophilus fermentation productdried Enterococcus faecium fermentation productDL-methionineL-lysinepotassium chlorideL-carnitinedried rosemary
Primary positive ingredients
Support positive ingredients
Neutral ingredients
Caution ingredients
High-caution ingredients

Why processed plant proteins are reviewed cautiously

Ingredient lists are ordered by input weight, not protein contribution. Fresh meat 100g and Soybean Meal 50g can both contribute about 20g of protein, and Pea Protein can deliver a similar amount at around 30g. So these ingredients can materially lift crude protein even outside the top three. The review treats processed plant-protein boosters cautiously because they can weaken the animal-protein-centered profile most guardians expect from a high-protein food.

Why did the base review land here?

Ingredient qualityNutrient disclosure levelManufacturing & trust

This review score combines ingredient composition, nutrient disclosure, manufacturing trust, and core nutrient caution signals.

Nutrient disclosure

Broad disclosure

Disclosure is broad enough that this section works as evidence, not guesswork.

Safety verification

No fails

No major red flag jumps out first, though undisclosed rows still define the limits of this safety read.

Public data trust (ETF)

C1 tier

Detailed nutrition is visible, but not at a product-level traceability standard.

Where it sits in the same processing cohort

Kibble (Extruded) cohortTop tier

Within the Kibble (Extruded) cohort, this recipe sits in the top tier band.

Final word

This is a credible shortlist food, but the personalized step is where the final order should be decided.

Back to all foods

What to compare next

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Kidney criteria

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Kidney or renal intent means phosphorus, protein, and sodium disclosure should come first.

Heart criteria

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Heart context should connect sodium, taurine, L-carnitine, and omega-3 disclosure.

Joint criteria

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Joint context should connect weight control, EPA+DHA, and disclosed support ingredients.

Label basics

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