Ingredient #1Top
de-boned turkey
de-boned turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.
Label analysisGrade CListed ingredientsKibble (Extruded)
Now Fresh
Now Fresh Grain-Free Senior Turkey, Salmon & Duck
Editor ingredient insight
Now Fresh Grain Free Senior starts with turkey, peas, potatoes, potato flour, and pea fiber, with lower fat, higher fiber, low phosphorus, carnitine, glucosamine, and chondroitin.
It is worth considering for senior body and joint support, not for pea or potato avoidance.
Fresh-meat leadPlant booster present
01. NUTRIENT PROFILE
Key nutrients & mineral profile
Disclosed protein and fat
Protein 24%Fat 11%Other 65%Other includes moisture, ash and remaining components.
Position within the same processing type
Compare protein, fat and energy density in low, typical and high bands.
Protein positionLower
This food is on the lower side for crude protein among extruded foods.
Fat positionLower
This food is on the lower side for crude fat among extruded foods.
Calorie densityLower
This food is on the lower side for calorie density among extruded foods. That alone does not make it a weight-management diet; check portion guidance, fat, and fiber together.
Key guaranteed nutrientsAs-fed
CalciumNot disclosed
Phosphorus0.4%
Crude fiber7%
Omega-30.6%
Omega-61.8%
Undisclosed values are not treated as zero.
02. INGREDIENT QUALITY & DISCLOSURE
Disclosed ingredients & ingredient grade
The analysis uses the registered ingredients. Complete-panel coverage is not verified, so an unlisted ingredient cannot be assumed absent.
Listed ingredients
Read the listed ingredients below. Complete-panel coverage is not verified here; do not infer that an unlisted ingredient is absent.
Ingredient gradeMixed
Ingredient #1 · de-boned turkeyTop
Fresh MeatIngredient #2 · peasLower
Whole Plant ProteinIngredient #3 · potatoesMid
Starchy TuberIngredient #2Lower
peas
peas is a whole plant-protein ingredient. It is not a processed protein concentrate, but when it appears near the top it can still weaken the animal-protein-led structure. It reads as an lower-tier plant protein booster.
Ingredient #3Mid
potatoes
potatoes is a starchy tuber ingredient. It is not a grain, but it still reads mainly as a starch and energy source. It reads as an mid-tier carb source.
Available ingredient listIn disclosed order
de-boned turkey — Primary positive ingredientspeas — Caution ingredientspotatoes — Neutral ingredientspotato flour — Neutral ingredientspea fiber — Neutral ingredientswhole dried egg — Primary positive ingredientsnatural flavor — Support positive ingredientsapples — Neutral ingredientsflaxseed — Neutral ingredientsde-boned salmon — Primary positive ingredientsde-boned duck — Primary positive ingredientscalcium carbonate — Neutral ingredientscanola oil (preserved with mixed tocopherols) — Neutral ingredientstomato — Neutral ingredientssuncured alfalfa — Neutral ingredientscoconut oil (preserved with mixed tocopherols) — Neutral ingredientsmonocalcium phosphate — Neutral ingredientscarrots — Neutral ingredientspumpkin — Neutral ingredientssweet potatoes — Neutral ingredientssquash — Neutral ingredientsbananas — Neutral ingredientsblueberries — Neutral ingredientscranberries — Neutral ingredientsblackberries — Neutral ingredientspomegranate — Neutral ingredientspapayas — Neutral ingredientslentils — Caution ingredientsbroccoli — Neutral ingredientssalt — Neutral ingredientsdried chicory root — Support positive ingredientscholine chloride — Support positive ingredientsvitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid) — Support positive ingredientsminerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate) — Support positive ingredientstaurine — Support positive ingredientsDL-methionine — Neutral ingredientsdried Lactobacillus acidophilus fermentation product — Support positive ingredientsdried Enterococcus faecium fermentation product — Support positive ingredientsL-lysine — Neutral ingredientspotassium chloride — Support positive ingredientsglucosamine hydrochloride — Support positive ingredientsNew Zealand green mussels — Neutral ingredientsyucca schidigera extract — Support positive ingredientschondroitin sulfate — Support positive ingredientsL-carnitine — Support positive ingredientsdried rosemary — Neutral ingredients
Primary positive ingredientsSupport positive ingredientsAlternative proteinNeutral ingredientsCaution ingredientsHigh-caution ingredients
Protein sourceIngredient guide
Whole plant protein source in the top 3
Animal protein · de-boned turkey (#1), whole dried egg (#6), de-boned salmon (#10), de-boned duck (#11)
Plant protein · peas (#2), lentils (#28)
The crude protein number may include influence from whole plant ingredients.
This is not the same as processed protein boosting, but it is not purely meat-led.
Included support ingredientsNutrient guide
CranberryUrinary support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientGlucosamineJoint support ingredientGreen-lipped musselJoint support ingredientYucca extractStool odor support ingredientChondroitinJoint support ingredientL-carnitineHeart and weight support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredient
03. CHOOSING FOR YOUR DOG
What to consider before feeding
de-boned turkey supply animal protein at the start of the ingredient list. potatoes, potato flour supply carbohydrate energy. The recipe combines animal protein sources with carbohydrate sources.
peas, lentils contribute plant protein alongside carbohydrates and fiber among the leading ingredients. Total crude protein is not a measure of meat-derived protein alone. pea fiber supply fiber. For stool or satiety considerations, the disclosed crude-fiber amount adds useful context beyond the ingredient's presence.
Across the registered ingredients, multiple protein sources appear, including turkey, egg, salmon, duck. If a protein must be excluded, any of these sources can change the decision; the first ingredient alone does not make this a single-protein diet.
What works well in this food
- The first ingredient is a species-named fresh meat.
- Calorie density is on the lower side.
- Nutrient disclosure is broad enough to compare real numbers directly.
Check before feeding
- Fresh meat carries a moisture variable. When whole plant protein sources are also high in the list, part of the crude-protein number may come from those plant ingredients.
- Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.
- Top ingredients include an FDA-investigated non-hereditary DCM ingredient profile, so this part deserves a more cautious read.
When this food fits your dog
Among foods made the same way, protein is lower, fat is lower, and calorie density is lower. This is a candidate for reducing calories per gram. Fat is also lower, but a weight-management choice still needs fiber, portions and total daily calories including treats to be considered together.
Consider it first when
- Public-data-first comparison
- Baseline shortlist building
- Conservative first-pass screening
Choose another food first when
- You want a stronger ingredient-quality story first
- You need dog-specific fit instead of public-review screening
Plant-protein concentration remains the clearest trade-off here.
04. COMPARE FOODS
Smart turkey alternatives
Exact protein-type matches come first, then close protein-family matches fill the comparison.
05. MANUFACTURING & DISCLOSURE
Manufacturer background & public information
Now Fresh background
Founded in 2007 in Canada.
Disclosure confidence C1
Detailed nutrition is visible, but not at a product-level traceability standard.
Recall information
There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.
May 12, 2026