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Public ReviewGrade CKibble (Extruded)Manufacturing: Kibble (Extruded)

Now Fresh

Now Fresh Grain-Free Puppy Turkey, Salmon & Duck

2.5★Public ScoreManufacturer-independentPublic-data basedIngredients · nutrition · safety

Key points

Protein source

Moderate caution

Whole plant protein source in the top 3

Top 3: De-Boned Turkey, Peas, Potatoes

The crude protein number may include influence from whole plant ingredients.

This is not the same as processed protein boosting, but it is not purely meat-led.

Ingredient guide

Included support ingredients

Nutrient guide
CranberryUrinary support ingredientMarine algae oilSkin and joint support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientYucca extractStool odor support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredientEPA+DHASkin, joint, and heart support ingredient
Needs context

Ingredient grade

C

Grade C

Top ingredient profile

De-Boned Turkey
Peas
Potatoes
Fresh-meat leadPlant booster present
Crude protein28%
Crude protein28%
Crude fat18%
Other 54%

Protein position, fat position, and calorie density position are relative to foods in the same processing type cohort.

biotechProtein position
Typical
query_statsFat position
Higher
local_fire_departmentCalorie density
Higher

This food can stay in comparison, but ingredient quality still needs a more conservative read.

There is enough public data to keep this food in comparison, but the top ingredient structure does not support a stronger positive claim yet.

Nutritional strengths

  • The first ingredient is a species-named fresh meat.
  • Crude protein does not drop into a clearly low band.
  • Nutrient disclosure is broad enough to compare real numbers directly.

What still needs work

  • Phosphorus is 1% on the label, at or above 1%. Senior dogs or dogs with kidney concerns should have phosphorus restriction reviewed with a veterinarian before using it as a staple food.
  • Fresh meat carries a moisture variable. When whole plant protein sources are also high in the list, part of the crude-protein number may come from those plant ingredients.
  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.

Brand context

Brand background availableRecall mention not confirmed

Founded in 2007 in Canada. There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

Ingredient analysis

The top ingredients are still usable, but this is the part to inspect more carefully before calling the recipe a clear strength.

restaurantIngredient Quality Analysis

C3/6
Ingredient Grade
Mixed
1De-Boned Turkey
Fresh Meat · Top
2Peas
Whole Plant Protein · Lower
3Potatoes
Starchy Tuber · Mid

Ingredient Analysis Comments

  • •De-Boned Turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.
  • •Peas is a whole plant-protein ingredient. It is not a processed protein concentrate, but when it appears near the top it can still weaken the animal-protein-led structure. It reads as an lower-tier plant protein booster.
  • •Potatoes is a starchy tuber ingredient. It is not a grain, but it still reads mainly as a starch and energy source. It reads as an mid-tier carb source.
restaurantIngredient Grade CMixed

Full collected ingredient list

45 ingredients
de-boned turkeypeaspotatoeswhole dried eggpotato flourcanola oil (preserved with mixed tocopherols)flaxseedpea fibermonocalcium phosphatenatural flavorcoconut oil (preserved with mixed tocopherols)de-boned salmonde-boned duckcalcium carbonateapplessuncured alfalfatomatocarrotspumpkinsweet potatoessquashbananasblueberriescranberriesblackberriespomegranatepapayaslentilsbroccolicottage cheesesaltmarine microalgae oildried chicory rootcholine chloridevitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid)minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate)taurineDL-methioninedried Lactobacillus acidophilus fermentation productdried Enterococcus faecium fermentation productL-lysinepotassium chlorideyucca schidigera extractdried rosemary de-boned turkeydried rosemary
Primary positive ingredients
Support positive ingredients
Neutral ingredients
Caution ingredients
High-caution ingredients

Why did the base review land here?

Ingredient qualityNutrient disclosure levelManufacturing & trust

This review score combines ingredient composition, nutrient disclosure, manufacturing trust, and core nutrient caution signals.

Nutrient disclosure

Partial disclosure

Core guaranteed analysis is usable, but deeper rows still need a more cautious read.

Safety verification

No fails

No major red flag jumps out first, though undisclosed rows still define the limits of this safety read.

Public data trust (ETF)

C1 tier

Detailed nutrition is visible, but not at a product-level traceability standard.

Where it sits in the same processing cohort

Kibble (Extruded) cohortUpper middle

Within the Kibble (Extruded) cohort, this recipe sits in the upper middle band.

Final word

There is enough here to keep the food in comparison, but not enough to stop comparing yet.

Back to all foods

What to compare next

Criteria to compare with this food

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Brand analysis

Royal Canin dog food analysis: veterinary diets, breed lines, and label checks

Royal Canin spans veterinary, breed, and daily lines, so product purpose matters first.

Kidney criteria

Best dog food for kidney disease: phosphorus, protein quality, sodium, and appetite checks

Kidney or renal intent means phosphorus, protein, and sodium disclosure should come first.

Heart criteria

Best dog food for heart disease: sodium, taurine, L-carnitine, omega-3, and DCM context

Heart context should connect sodium, taurine, L-carnitine, and omega-3 disclosure.

Joint criteria

Best dog food for joint support: weight control, EPA/DHA, glucosamine, and mobility checks

Joint context should connect weight control, EPA+DHA, and disclosed support ingredients.

Label basics

Best dog food criteria: ingredients, calories, disclosure, and health context

Before the brand claim, compare top ingredients, guaranteed analysis, kcal/kg, and disclosure.