Label analysisGrade BListed ingredientsKibble (Extruded)

Now Fresh

Now Fresh Grain-Free Large Breed Puppy Turkey, Salmon & Duck

Calculate portions with this foodChoosing for your dog
Editor ingredient insight

Now Fresh Grain Free Large Breed Puppy starts with turkey and egg, then peas, potatoes, potato flour, and tapioca.

It is worth considering for large puppies needing moderate calories, carnitine, and EPA+DHA, not for pea, potato, or egg avoidance.

Fresh-meat leadPlant booster present
Illustration of turkey beside a dog-food bowl
Primary protein ingredient · Turkey

01. NUTRIENT PROFILE

Key nutrients & mineral profile

As-fed basis
Disclosed protein and fat
Protein 29%Fat 16%Other 55%Other includes moisture, ash and remaining components.
Position within the same processing type

Compare protein, fat and energy density in low, typical and high bands.

Protein positionHigher

This food is on the higher side for crude protein among extruded foods.

Fat positionHigher

This food is on the higher side for crude fat among extruded foods.

Calorie densityTypical

This food sits around the typical calorie range among extruded foods. Check the feeding guide and weight trend alongside this comparison.

Key guaranteed nutrientsAs-fed
Calcium1.2%
Phosphorus1%
Crude fiber3.2%
Omega-31.2%
Omega-62.6%

Undisclosed values are not treated as zero.

02. INGREDIENT QUALITY & DISCLOSURE

Disclosed ingredients & ingredient grade

The analysis uses the registered ingredients. Complete-panel coverage is not verified, so an unlisted ingredient cannot be assumed absent.

Listed ingredients

Read the listed ingredients below. Complete-panel coverage is not verified here; do not infer that an unlisted ingredient is absent.

Turkey ingredient illustration
Primary protein ingredient · Turkey
B4.5/6Ingredient gradeGood
Ingredient #1 · De-Boned TurkeyTop
Fresh Meat
Ingredient #2 · Whole Dried EggUpper
Egg Protein
Ingredient #3 · PeasLower
Whole Plant Protein
Ingredient #1Top

De-Boned Turkey

De-Boned Turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.

Ingredient #2Upper

Whole Dried Egg

Whole Dried Egg is an egg-based animal protein ingredient. It is not fresh meat, but the animal protein source is still clearly identified. It reads as an upper-tier protein source.

Ingredient #3Lower

Peas

Peas is a whole plant-protein ingredient. It is not a processed protein concentrate, but when it appears near the top it can still weaken the animal-protein-led structure. It reads as an lower-tier plant protein booster.

Available ingredient listIn disclosed order
de-boned turkey — Primary positive ingredientswhole dried egg — Primary positive ingredientspeas — Caution ingredientspotatoes — Neutral ingredientspotato flour — Neutral ingredientstapioca — Neutral ingredientscanola oil (preserved with mixed tocopherols) — Neutral ingredientsflaxseed — Neutral ingredientsmonocalcium phosphate — Neutral ingredientssweet potatoes — Neutral ingredientsnatural flavor — Support positive ingredientsde-boned salmon — Primary positive ingredientsde-boned duck — Primary positive ingredientscoconut oil (preserved with mixed tocopherols) — Neutral ingredientssuncured alfalfa — Neutral ingredientscalcium carbonate — Neutral ingredientsapples — Neutral ingredientspea fiber — Neutral ingredientssalt — Neutral ingredientsmarine microalgae oil — Neutral ingredientscarrots — Neutral ingredientspumpkin — Neutral ingredientssquash — Neutral ingredientsbananas — Neutral ingredientsblueberries — Neutral ingredientscranberries — Neutral ingredientsblackberries — Neutral ingredientspomegranate — Neutral ingredientspapayas — Neutral ingredientslentils — Caution ingredientsbroccoli — Neutral ingredientsspinach — Neutral ingredientsdried chicory root — Support positive ingredientspotassium chloride — Support positive ingredientscholine chloride — Support positive ingredientstaurine — Support positive ingredientsvitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid) — Support positive ingredientsminerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate) — Support positive ingredientsdried Lactobacillus acidophilus fermentation product — Support positive ingredientsdried Enterococcus faecium fermentation product — Support positive ingredientsDL-methionine — Neutral ingredientsL-lysine — Neutral ingredientsNew Zealand green mussels — Neutral ingredientsyucca schidigera extract — Support positive ingredientsL-carnitine — Support positive ingredientsdried rosemary — Neutral ingredientsgreen tea extract — Neutral ingredientspeppermint — Neutral ingredientsparsley — Neutral ingredientsrosehips — Neutral ingredientszedoary — Neutral ingredientsdandelion — Neutral ingredientschamomile — Neutral ingredientsginger — Neutral ingredientsturmeric — Neutral ingredientsfennel — Neutral ingredientsjuniper berries — Neutral ingredientslicorice — Neutral ingredientscardamom — Neutral ingredientscloves — Neutral ingredients
Primary positive ingredientsSupport positive ingredientsAlternative proteinNeutral ingredientsCaution ingredientsHigh-caution ingredients
Protein sourceIngredient guide

Whole plant protein source in the top 3

Animal protein · de-boned turkey (#1), whole dried egg (#2), de-boned salmon (#12), de-boned duck (#13)

Plant protein · peas (#3), lentils (#30)

The crude protein number may include influence from whole plant ingredients.

This is not the same as processed protein boosting, but it is not purely meat-led.

Included support ingredientsNutrient guide
Marine algae oilSkin and joint support ingredientCranberryUrinary support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientGreen-lipped musselJoint support ingredientYucca extractStool odor support ingredientL-carnitineHeart and weight support ingredientTurmeric/curcuminAntioxidant and joint support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredientEPA+DHASkin, joint, and heart support ingredientVitamin EAntioxidant and skin support ingredient

03. CHOOSING FOR YOUR DOG

What to consider before feeding

de-boned turkey, whole dried egg supply animal protein at the start of the ingredient list. potatoes, potato flour supply carbohydrate energy. The recipe combines animal protein sources with carbohydrate sources.

peas, lentils contribute plant protein alongside carbohydrates and fiber among the leading ingredients. Total crude protein is not a measure of meat-derived protein alone. canola oil (preserved with mixed tocopherols) add fat and energy; fat content is a separate choice criterion from the protein sources.

Across the registered ingredients, multiple protein sources appear, including turkey, egg, salmon, duck. If a protein must be excluded, any of these sources can change the decision; the first ingredient alone does not make this a single-protein diet.

What works well in this food

  • The first two ingredients are both species-named animal ingredients.
  • Crude protein is on the higher side.
  • Nutrient disclosure is broad enough to compare real numbers directly.

Check before feeding

  • Phosphorus is 1% on the label, at or above 1%. Senior dogs or dogs with kidney concerns should have phosphorus restriction reviewed with a veterinarian before using it as a staple food.
  • Fresh meat carries a moisture variable. When whole plant protein sources are also high in the list, part of the crude-protein number may come from those plant ingredients.
  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.

When this food fits your dog

Among foods made the same way, protein is higher, fat is higher, and calorie density is typical. This combination is worth comparing when protein matters but a higher-calorie food is not the aim. High protein alone does not make it an active-dog-only food; judge weight changes against total daily calories. Fat is higher even though calories are not, so any fat restriction needs a separate assessment.

Consider it first when

  • Public-data-first comparison
  • Baseline shortlist building
  • Conservative first-pass screening

Choose another food first when

  • You want a stronger ingredient-quality story first
  • You need dog-specific fit instead of public-review screening

Plant-protein concentration remains the clearest trade-off here.

04. COMPARE FOODS

Smart turkey alternatives

Exact protein-type matches come first, then close protein-family matches fill the comparison.

05. MANUFACTURING & DISCLOSURE

Manufacturer background & public information

Now Fresh background

Founded in 2007 in Canada.

Disclosure confidence C1

Detailed nutrition is visible, but not at a product-level traceability standard.

Recall information

There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

May 12, 2026

Final word

Interpret this for my dog

The food-first public score is only the starting point. Once your dog’s activity, weight goals, life stage, and health status are applied, the recommendation order and interpretation can change.

This is a credible shortlist food, but the personalized step is where the final order should be decided.