Label analysisGrade AListed ingredientsKibble (Extruded)

Now Fresh

Now Fresh Grain-Free Large Breed Adult Turkey, Salmon & Duck

Editor ingredient insight

Now Fresh Grain Free Large Breed Adult fits large dogs needing moderate body-condition and joint support, with 28% protein, 14% fat, and disclosed joint nutrients.

I would not use it for potato, pea, or egg avoidance.

Fresh-meat leadPlant booster present
Illustration of turkey beside a dog-food bowl
Primary protein ingredient · Turkey

01. NUTRIENT PROFILE

Key nutrients & mineral profile

As-fed basis
Disclosed protein and fat
Protein 28%Fat 14%Other 58%Other includes moisture, ash and remaining components.
Position within the same processing type

Compare protein, fat and energy density in low, typical and high bands.

Protein positionTypical

This food sits around the typical crude protein range among extruded foods.

Fat positionTypical

This food sits around the typical crude fat range among extruded foods.

Calorie densityTypical

This food sits around the typical calorie range among extruded foods. Check the feeding guide and weight trend alongside this comparison.

Key guaranteed nutrientsAs-fed
Calcium1%
Phosphorus0.8%
Crude fiber3.6%
Omega-30.8%
Omega-62.1%

Undisclosed values are not treated as zero.

02. INGREDIENT QUALITY & DISCLOSURE

Disclosed ingredients & ingredient grade

The analysis uses the registered ingredients. Complete-panel coverage is not verified, so an unlisted ingredient cannot be assumed absent.

Listed ingredients

Read the listed ingredients below. Complete-panel coverage is not verified here; do not infer that an unlisted ingredient is absent.

Turkey ingredient illustration
Primary protein ingredient · Turkey
A+6/6Ingredient gradeTop Premium
Ingredient #1 · De-Boned TurkeyTop
Fresh Meat
Ingredient #2 · Whole Dried EggUpper
Egg Protein
Ingredient #3 · PotatoesMid
Starchy Tuber
Ingredient #1Top

De-Boned Turkey

De-Boned Turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.

Ingredient #2Upper

Whole Dried Egg

Whole Dried Egg is an egg-based animal protein ingredient. It is not fresh meat, but the animal protein source is still clearly identified. It reads as an upper-tier protein source.

Ingredient #3Mid

Potatoes

Potatoes is a starchy tuber ingredient. It is not a grain, but it still reads mainly as a starch and energy source. It reads as an mid-tier carb source.

Available ingredient listIn disclosed order
de-boned turkey — Primary positive ingredientswhole dried egg — Primary positive ingredientspotatoes — Neutral ingredientspeas — Caution ingredientspotato flour — Neutral ingredientstapioca — Neutral ingredientspea flour — Caution ingredientsflaxseed — Neutral ingredientsde-boned salmon — Primary positive ingredientsde-boned duck — Primary positive ingredientssweet potatoes — Neutral ingredientsnatural flavor — Support positive ingredientsmonocalcium phosphate — Neutral ingredientscanola oil (preserved with mixed tocopherols) — Neutral ingredientsapples — Neutral ingredientspea fiber — Neutral ingredientscalcium carbonate — Neutral ingredientscoconut oil (preserved with mixed tocopherols) — Neutral ingredientssuncured alfalfa — Neutral ingredientscarrots — Neutral ingredientspumpkin — Neutral ingredientssquash — Neutral ingredientsbananas — Neutral ingredientsblueberries — Neutral ingredientscranberries — Neutral ingredientsblackberries — Neutral ingredientspomegranate — Neutral ingredientspapayas — Neutral ingredientslentils — Caution ingredientsbroccoli — Neutral ingredientsspinach — Neutral ingredientsdried chicory root — Support positive ingredientssalt — Neutral ingredientscholine chloride — Support positive ingredientstaurine — Support positive ingredientsvitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid) — Support positive ingredientsminerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate) — Support positive ingredientsdried Lactobacillus acidophilus fermentation product — Support positive ingredientsdried Enterococcus faecium fermentation product — Support positive ingredientsglucosamine hydrochloride — Support positive ingredientsDL-methionine — Neutral ingredientsL-lysine — Neutral ingredientspotassium chloride — Support positive ingredientschondroitin sulfate — Support positive ingredientsL-carnitine — Support positive ingredientsNew Zealand green mussels — Neutral ingredientsyucca schidigera extract — Support positive ingredientsdried rosemary — Neutral ingredientsgreen tea extract — Neutral ingredientspeppermint — Neutral ingredientsparsley — Neutral ingredientsrosehips — Neutral ingredientszedoary — Neutral ingredientsdandelion — Neutral ingredientschamomile — Neutral ingredientsginger — Neutral ingredientsturmeric — Neutral ingredientsfennel — Neutral ingredientsjuniper berries — Neutral ingredientslicorice — Neutral ingredientscardamom — Neutral ingredientscloves — Neutral ingredients
Primary positive ingredientsSupport positive ingredientsAlternative proteinNeutral ingredientsCaution ingredientsHigh-caution ingredients
Protein sourceIngredient guide

Whole plant protein source observed early

Animal protein · de-boned turkey (#1), whole dried egg (#2), de-boned salmon (#9), de-boned duck (#10)

Plant protein · peas (#4), pea flour (#7), lentils (#29)

The protein number may include influence from whole plant ingredients.

This is not treated like processed protein boosting, but it is worth checking.

Included support ingredientsNutrient guide
CranberryUrinary support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientGlucosamineJoint support ingredientChondroitinJoint support ingredientL-carnitineHeart and weight support ingredientGreen-lipped musselJoint support ingredientYucca extractStool odor support ingredientTurmeric/curcuminAntioxidant and joint support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredientVitamin EAntioxidant and skin support ingredient

03. CHOOSING FOR YOUR DOG

What to consider before feeding

de-boned turkey, whole dried egg supply animal protein at the start of the ingredient list. potatoes, potato flour supply carbohydrate energy. The recipe combines animal protein sources with carbohydrate sources.

peas, pea flour contribute plant protein alongside carbohydrates and fiber further down the ingredient list. Total crude protein is not a measure of meat-derived protein alone. flaxseed add fat and energy; fat content is a separate choice criterion from the protein sources.

Across the registered ingredients, multiple protein sources appear, including turkey, egg, salmon, duck. If a protein must be excluded, any of these sources can change the decision; the first ingredient alone does not make this a single-protein diet.

What works well in this food

  • The first two ingredients are both species-named animal ingredients.
  • Crude protein does not drop into a clearly low band.
  • Nutrient disclosure is broad enough to compare real numbers directly.

Check before feeding

  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.
  • Top ingredients include an FDA-investigated non-hereditary DCM ingredient profile, so this part deserves a more cautious read.
  • The first ingredient is a species-named fresh meat, but the top profile turns to Potatoes by the third slot instead of staying fully animal-led.

When this food fits your dog

Among foods made the same way, protein is typical, fat is typical, and calorie density is typical. Calorie density alone does not separate this into an active-dog or weight-management food. Consider protein exclusions and fat, then set portions for the dog’s weight and activity.

Consider it first when

  • Public-data-first comparison
  • Baseline shortlist building
  • Conservative first-pass screening

Choose another food first when

  • You want a stronger ingredient-quality story first
  • You need dog-specific fit instead of public-review screening

Plant-protein concentration remains the clearest trade-off here.

04. COMPARE FOODS

Smart turkey alternatives

Exact protein-type matches come first, then close protein-family matches fill the comparison.

05. MANUFACTURING & DISCLOSURE

Manufacturer background & public information

Now Fresh background

Founded in 2007 in Canada.

Disclosure confidence C1

Detailed nutrition is visible, but not at a product-level traceability standard.

Recall information

There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

May 12, 2026

Final word

Interpret this for my dog

The food-first public score is only the starting point. Once your dog’s activity, weight goals, life stage, and health status are applied, the recommendation order and interpretation can change.

As a public review, this is a strong candidate to carry forward. The next question is whether it stays this strong for your own dog.