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Public ReviewGrade AKibble (Extruded)Manufacturing: Kibble (Extruded)

Now Fresh

Now Fresh Grain-Free Large Breed Adult Turkey, Salmon & Duck

4.5★Public ScoreManufacturer-independentPublic-data basedIngredients · nutrition · safety

Key points

Protein source

Watch

Whole plant protein source observed early

Top 3: De-Boned Turkey, Whole Dried Egg, Potatoes

The protein number may include influence from whole plant ingredients.

This is not treated like processed protein boosting, but it is worth checking.

Ingredient guide

Included support ingredients

Nutrient guide
CranberryUrinary support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientGlucosamineJoint support ingredientChondroitinJoint support ingredientL-carnitineHeart and weight support ingredientGreen-lipped musselJoint support ingredientYucca extractStool odor support ingredientTurmeric/curcuminAntioxidant and joint support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredientVitamin EAntioxidant and skin support ingredient
Top premium

Ingredient grade

A+

Grade A+

Top ingredient profile

De-Boned Turkey
Whole Dried Egg
Potatoes
Fresh-meat leadPlant booster present
Crude protein28%
Crude protein28%
Crude fat14%
Other 58%

Protein position, fat position, and calorie density position are relative to foods in the same processing type cohort.

biotechProtein position
Higher
query_statsFat position
Typical
local_fire_departmentCalorie density
Lower

This food can stay in comparison, but ingredient quality still needs a more conservative read.

There is enough public data to keep this food in comparison, but the top ingredient structure does not support a stronger positive claim yet.

Nutritional strengths

  • The first two ingredients are both species-named animal ingredients.
  • Crude protein is on the higher side.
  • Calorie density is on the lower side.
  • Nutrient disclosure is broad enough to compare real numbers directly.

What still needs work

  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.
  • Top ingredients include an FDA-investigated non-hereditary DCM ingredient profile, so this part deserves a more cautious read.
  • The first ingredient is a species-named fresh meat, but the top profile turns to Potatoes by the third slot instead of staying fully animal-led.

Brand context

Brand background availableRecall mention not confirmed

Founded in 2007 in Canada. There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

Ingredient analysis

The top ingredients give this recipe a strong first protein read, so the ingredient section starts from a favorable position.

restaurantIngredient Quality Analysis

A+6/6
Ingredient Grade
Top Premium
1De-Boned Turkey
Fresh Meat · Top
2Whole Dried Egg
Egg Protein · Upper
3Potatoes
Starchy Tuber · Mid

Ingredient Analysis Comments

  • •De-Boned Turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.
  • •Whole Dried Egg is an egg-based animal protein ingredient. It is not fresh meat, but the animal protein source is still clearly identified. It reads as an upper-tier protein source.
  • •Potatoes is a starchy tuber ingredient. It is not a grain, but it still reads mainly as a starch and energy source. It reads as an mid-tier carb source.
restaurantIngredient Grade A+Top Premium

Full collected ingredient list

62 ingredients
de-boned turkeywhole dried eggpotatoespeaspotato flourtapiocapea flourflaxseedde-boned salmonde-boned ducksweet potatoesnatural flavormonocalcium phosphatecanola oil (preserved with mixed tocopherols)applespea fibercalcium carbonatecoconut oil (preserved with mixed tocopherols)suncured alfalfacarrotspumpkinsquashbananasblueberriescranberriesblackberriespomegranatepapayaslentilsbroccolispinachdried chicory rootsaltcholine chloridetaurinevitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid)minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate)dried Lactobacillus acidophilus fermentation productdried Enterococcus faecium fermentation productglucosamine hydrochlorideDL-methionineL-lysinepotassium chloridechondroitin sulfateL-carnitineNew Zealand green musselsyucca schidigera extractdried rosemarygreen tea extractpeppermintparsleyrosehipszedoarydandelionchamomilegingerturmericfenneljuniper berrieslicoricecardamomcloves
Primary positive ingredients
Support positive ingredients
Neutral ingredients
Caution ingredients
High-caution ingredients

Why processed plant proteins are reviewed cautiously

Ingredient lists are ordered by input weight, not protein contribution. Fresh meat 100g and Soybean Meal 50g can both contribute about 20g of protein, and Pea Protein can deliver a similar amount at around 30g. So these ingredients can materially lift crude protein even outside the top three. The review treats processed plant-protein boosters cautiously because they can weaken the animal-protein-centered profile most guardians expect from a high-protein food.

Why did the base review land here?

Ingredient qualityNutrient disclosure levelManufacturing & trust

This review score combines ingredient composition, nutrient disclosure, manufacturing trust, and core nutrient caution signals.

Nutrient disclosure

Broad disclosure

Disclosure is broad enough that this section works as evidence, not guesswork.

Safety verification

No fails

No major red flag jumps out first, though undisclosed rows still define the limits of this safety read.

Public data trust (ETF)

C1 tier

Detailed nutrition is visible, but not at a product-level traceability standard.

Where it sits in the same processing cohort

Kibble (Extruded) cohortTop tier

Within the Kibble (Extruded) cohort, this recipe sits in the top tier band.

Final word

As a public review, this is a strong candidate to carry forward. The next question is whether it stays this strong for your own dog.

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What to compare next

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Brand analysis

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Kidney criteria

Best dog food for kidney disease: phosphorus, protein quality, sodium, and appetite checks

Kidney or renal intent means phosphorus, protein, and sodium disclosure should come first.

Heart criteria

Best dog food for heart disease: sodium, taurine, L-carnitine, omega-3, and DCM context

Heart context should connect sodium, taurine, L-carnitine, and omega-3 disclosure.

GI criteria

Best dog food for sensitive stomachs: digestibility, fat, fiber, and transition checks

GI context should connect fat, fiber, transition speed, and veterinary purpose.

Joint criteria

Best dog food for joint support: weight control, EPA/DHA, glucosamine, and mobility checks

Joint context should connect weight control, EPA+DHA, and disclosed support ingredients.