Label analysisGrade CKibble (Extruded)

Now Fresh

Now Fresh Grain-Free Adult Turkey, Salmon & Duck

Editor ingredient insight

Now Fresh Grain-Free Adult starts with deboned turkey, but potatoes and peas follow immediately, and the formula also includes egg, salmon, duck, lentils, and cottage cheese. I would use it for adult dogs that do well on turkey and mixed proteins but do not need a very high-protein food. It discloses 26% protein, 16% fat, 3,670 kcal/kg, 1.1%/0.7% calcium/phosphorus, 0.1% taurine, and 100 mg/kg L-carnitine. I would avoid it for potato, pea, dairy, or egg concerns, and for owners expecting a meat-dense grain-free formula.

Logic-based verdict

This food can stay in comparison, but ingredient quality still needs a more conservative read.

Manufacturer-independentPublic-data basedIngredients · nutrition · safety

Protein source

Ingredient guide

Whole plant protein source in the top 3

Animal protein

de-boned turkey (#1), whole dried egg (#4), de-boned salmon (#11), de-boned duck (#12), cottage cheese (#30), dried rosemary de-boned turkey (#44)

Plant protein

peas (#3), lentils (#28)

The crude protein number may include influence from whole plant ingredients.

This is not the same as processed protein boosting, but it is not purely meat-led.

Included support ingredients

Nutrient guide

Cranberry

Urinary support ingredient

Chicory

Gut support ingredient

Taurine

Heart support ingredient

Probiotics

Gut support ingredient

Yucca extract

Stool odor support ingredient

L-carnitine

Heart and weight support ingredient

Omega-3

Skin and joint support ingredient

Omega-6

Skin and coat support ingredient

View full ingredients
Needs context

Ingredient grade

C

Grade C

Top ingredient profile

De-Boned Turkey
Potatoes
Peas
Fresh-meat leadPlant booster present
Crude protein26%
Crude protein26%
Crude fat16%
Other 58%

Calcium

1.1%

Phosphorus

0.7%

Protein position, fat position, and calorie density position are relative to foods in the same processing type cohort.

biotechProtein position
Typical
query_statsFat position
Higher
local_fire_departmentCalorie density
Typical

There is enough public data to keep this food in comparison, but the top ingredient structure does not support a stronger positive claim yet.

Nutritional strengths

  • The first ingredient is a species-named fresh meat.
  • Crude protein does not drop into a clearly low band.
  • Nutrient disclosure is broad enough to compare real numbers directly.

What still needs work

  • Fresh meat carries a moisture variable. When whole plant protein sources are also high in the list, part of the crude-protein number may come from those plant ingredients.
  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.
  • Top ingredients include an FDA-investigated non-hereditary DCM ingredient profile, so this part deserves a more cautious read.

Alternative foods

Smart turkey alternatives

Exact protein-type matches come first, then close protein-family matches fill the comparison.

164 alternativesKibble (Extruded) · protein type/family cohort

Other recipes from the same brand

Other recipes from the same brand with a different purpose or feeding target.

Now Fresh

Grain-Free Large Breed Adult Turkey, Salmon & Duck

Adult · Large breed

Best valueHigh nutrient disclosurePlant-protein boosted

Label score

4.5/5

Grade A

Now Fresh

Grain-Free Large Breed Puppy Turkey, Salmon & Duck

Puppy · Large breed

High nutrient disclosurePlant-protein boosted

Label score

4.0/5

Grade B

Now Fresh

Grain-Free Small Breed Puppy Turkey, Salmon & Duck

Puppy · Small breed

High nutrient disclosurePlant-protein boosted

Label score

4.0/5

Grade B

Now Fresh

Grain-Free Small Breed Adult Turkey, Salmon & Duck

Adult · Small breed

High nutrient disclosurePlant-protein boosted

Label score

3.5/5

Grade B

Brand context

Brand background availableRecall mention not confirmed

Founded in 2007 in Canada. There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

Ingredient analysis

The top ingredients are still usable, but this is the part to inspect more carefully before calling the recipe a clear strength.

restaurantIngredient Quality Analysis

C3/6
Ingredient Grade
Mixed
1De-Boned Turkey
Fresh Meat · Top
2Potatoes
Starchy Tuber · Mid
3Peas
Whole Plant Protein · Lower

Ingredient Analysis Comments

  • •De-Boned Turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.
  • •Potatoes is a starchy tuber ingredient. It is not a grain, but it still reads mainly as a starch and energy source. It reads as an mid-tier carb source.
  • •Peas is a whole plant-protein ingredient. It is not a processed protein concentrate, but when it appears near the top it can still weaken the animal-protein-led structure. It reads as an lower-tier plant protein booster.
restaurantIngredient Grade CMixed

Full collected ingredient list

45 ingredients
de-boned turkeypotatoespeaswhole dried eggpotato flourpea fiberflaxseedapplesnatural flavorcanola oil (preserved with mixed tocopherols)de-boned salmonde-boned duckcalcium carbonatemonocalcium phosphatecoconut oil (preserved with mixed tocopherols)suncured alfalfatomatocarrotspumpkinsweet potatoessquashbananasblueberriescranberriesblackberriespomegranatepapayaslentilsbroccolicottage cheesesaltdried chicory rootcholine chloridevitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid)minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate)taurinedried Lactobacillus acidophilus fermentation productdried Enterococcus faecium fermentation productDL-methionineL-lysinepotassium chlorideyucca schidigera extractL-carnitinedried rosemary de-boned turkeydried rosemary
Primary positive ingredients
Support positive ingredients
Alternative protein
Neutral ingredients
Caution ingredients
High-caution ingredients

Why did the base review land here?

Ingredient qualityNutrient disclosure levelManufacturing & trust

This review score combines ingredient composition, nutrient disclosure, manufacturing trust, and core nutrient caution signals.

Nutrient disclosure

Partial disclosure

Core guaranteed analysis is usable, but deeper rows still need a more cautious read.

Safety verification

No fails

No major red flag jumps out first, though undisclosed rows still define the limits of this safety read.

Public data trust (ETF)

C1 tier

Detailed nutrition is visible, but not at a product-level traceability standard.

Final word

There is enough here to keep the food in comparison, but not enough to stop comparing yet.

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