Label analysisGrade CListed ingredientsKibble (Extruded)

Now Fresh

Now Fresh Grain-Free Adult Turkey, Salmon & Duck

Calculate portions with this foodChoosing for your dog
Editor ingredient insight

Now Fresh Grain-Free Adult starts with deboned turkey, but potatoes and peas follow immediately, and the formula also includes egg, salmon, duck, lentils, and cottage cheese.

It is worth considering for adult dogs that do well on turkey and mixed proteins but do not need a very high-protein food.

It discloses 26% protein, 16% fat, 3,670 kcal/kg, 1.1%/0.7% calcium/phosphorus, 0.1% taurine, and 100 mg/kg L-carnitine.

Choose another recipe for potato, pea, dairy, or egg concerns, and for owners expecting a meat-dense grain-free formula.

Fresh-meat leadPlant booster present
Illustration of turkey beside a dog-food bowl
Primary protein ingredient · Turkey

01. NUTRIENT PROFILE

Key nutrients & mineral profile

As-fed basis
Disclosed protein and fat
Protein 26%Fat 16%Other 58%Other includes moisture, ash and remaining components.
Position within the same processing type

Compare protein, fat and energy density in low, typical and high bands.

Protein positionTypical

This food sits around the typical crude protein range among extruded foods.

Fat positionHigher

This food is on the higher side for crude fat among extruded foods.

Calorie densityTypical

This food sits around the typical calorie range among extruded foods. Check the feeding guide and weight trend alongside this comparison.

Key guaranteed nutrientsAs-fed
Calcium1.1%
Phosphorus0.7%
Crude fiber4%
Omega-30.9%
Omega-62.5%

Undisclosed values are not treated as zero.

02. INGREDIENT QUALITY & DISCLOSURE

Disclosed ingredients & ingredient grade

The analysis uses the registered ingredients. Complete-panel coverage is not verified, so an unlisted ingredient cannot be assumed absent.

Listed ingredients

Read the listed ingredients below. Complete-panel coverage is not verified here; do not infer that an unlisted ingredient is absent.

Turkey ingredient illustration
Primary protein ingredient · Turkey
C3/6Ingredient gradeMixed
Ingredient #1 · de-boned turkeyTop
Fresh Meat
Ingredient #2 · potatoesMid
Starchy Tuber
Ingredient #3 · peasLower
Whole Plant Protein
Ingredient #1Top

de-boned turkey

de-boned turkey is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.

Ingredient #2Mid

potatoes

potatoes is a starchy tuber ingredient. It is not a grain, but it still reads mainly as a starch and energy source. It reads as an mid-tier carb source.

Ingredient #3Lower

peas

peas is a whole plant-protein ingredient. It is not a processed protein concentrate, but when it appears near the top it can still weaken the animal-protein-led structure. It reads as an lower-tier plant protein booster.

Available ingredient listIn disclosed order
de-boned turkey — Primary positive ingredientspotatoes — Neutral ingredientspeas — Caution ingredientswhole dried egg — Primary positive ingredientspotato flour — Neutral ingredientspea fiber — Neutral ingredientsflaxseed — Neutral ingredientsapples — Neutral ingredientsnatural flavor — Support positive ingredientscanola oil (preserved with mixed tocopherols) — Neutral ingredientsde-boned salmon — Primary positive ingredientsde-boned duck — Primary positive ingredientscalcium carbonate — Neutral ingredientsmonocalcium phosphate — Neutral ingredientscoconut oil (preserved with mixed tocopherols) — Neutral ingredientssuncured alfalfa — Neutral ingredientstomato — Neutral ingredientscarrots — Neutral ingredientspumpkin — Neutral ingredientssweet potatoes — Neutral ingredientssquash — Neutral ingredientsbananas — Neutral ingredientsblueberries — Neutral ingredientscranberries — Neutral ingredientsblackberries — Neutral ingredientspomegranate — Neutral ingredientspapayas — Neutral ingredientslentils — Caution ingredientsbroccoli — Neutral ingredientscottage cheese — Primary positive ingredientssalt — Neutral ingredientsdried chicory root — Support positive ingredientscholine chloride — Support positive ingredientsvitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid) — Support positive ingredientsminerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate) — Support positive ingredientstaurine — Support positive ingredientsdried Lactobacillus acidophilus fermentation product — Support positive ingredientsdried Enterococcus faecium fermentation product — Support positive ingredientsDL-methionine — Neutral ingredientsL-lysine — Neutral ingredientspotassium chloride — Support positive ingredientsyucca schidigera extract — Support positive ingredientsL-carnitine — Support positive ingredientsdried rosemary — Neutral ingredients
Primary positive ingredientsSupport positive ingredientsAlternative proteinNeutral ingredientsCaution ingredientsHigh-caution ingredients
Protein sourceIngredient guide

Whole plant protein source in the top 3

Animal protein · de-boned turkey (#1), whole dried egg (#4), de-boned salmon (#11), de-boned duck (#12), cottage cheese (#30)

Plant protein · peas (#3), lentils (#28)

The crude protein number may include influence from whole plant ingredients.

This is not the same as processed protein boosting, but it is not purely meat-led.

Included support ingredientsNutrient guide
CranberryUrinary support ingredientChicoryGut support ingredientTaurineHeart support ingredientProbioticsGut support ingredientYucca extractStool odor support ingredientL-carnitineHeart and weight support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredient

03. CHOOSING FOR YOUR DOG

What to consider before feeding

de-boned turkey supply animal protein at the start of the ingredient list. potatoes, potato flour supply carbohydrate energy. The recipe combines animal protein sources with carbohydrate sources.

peas, lentils contribute plant protein alongside carbohydrates and fiber among the leading ingredients. Total crude protein is not a measure of meat-derived protein alone. flaxseed add fat and energy; fat content is a separate choice criterion from the protein sources.

Across the registered ingredients, multiple protein sources appear, including turkey, egg, salmon, duck, dairy. If a protein must be excluded, any of these sources can change the decision; the first ingredient alone does not make this a single-protein diet.

What works well in this food

  • The first ingredient is a species-named fresh meat.
  • Crude protein does not drop into a clearly low band.
  • Nutrient disclosure is broad enough to compare real numbers directly.

Check before feeding

  • Fresh meat carries a moisture variable. When whole plant protein sources are also high in the list, part of the crude-protein number may come from those plant ingredients.
  • Whole plant protein sources can contribute to crude protein, so the animal-protein share still needs a closer read.
  • Top ingredients include an FDA-investigated non-hereditary DCM ingredient profile, so this part deserves a more cautious read.

When this food fits your dog

Among foods made the same way, protein is typical, fat is higher, and calorie density is typical. Calorie density alone does not separate this into an active-dog or weight-management food. Consider protein exclusions and fat, then set portions for the dog’s weight and activity. Fat is higher even though calories are not, so any fat restriction needs a separate assessment.

Consider it first when

  • Public-data-first comparison
  • Baseline shortlist building
  • Conservative first-pass screening

Choose another food first when

  • You want a stronger ingredient-quality story first
  • You need dog-specific fit instead of public-review screening

Plant-protein concentration remains the clearest trade-off here.

04. COMPARE FOODS

Smart turkey alternatives

Exact protein-type matches come first, then close protein-family matches fill the comparison.

05. MANUFACTURING & DISCLOSURE

Manufacturer background & public information

Now Fresh background

Founded in 2007 in Canada.

Disclosure confidence C1

Detailed nutrition is visible, but not at a product-level traceability standard.

Recall information

There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

May 12, 2026

Final word

Interpret this for my dog

The food-first public score is only the starting point. Once your dog’s activity, weight goals, life stage, and health status are applied, the recommendation order and interpretation can change.

There is enough here to keep the food in comparison, but not enough to stop comparing yet.