Label analysisGrade DOven-Baked

Lily's Kitchen

Lily's Kitchen Breakfast Crunch Chicken & Turkey

Editor ingredient insight

Lily’s Kitchen Breakfast Crunch puts oat flour at 27.5% ahead of chicken at 26%, then adds rice flour, potato protein, hydrolyzed chicken protein, and 4% turkey. With 21% protein, 11.2% fat, and 3,700 kcal/kg, I read it as a lighter crunchy daily food for picky dogs, not a meat-centered main food.

Logic-based verdict

This food can stay in comparison, but ingredient quality still needs a more conservative read.

Manufacturer-independentPublic-data basedIngredients · nutrition · safety

Protein source

Ingredient guide

Processed plant protein after the top 3

Animal protein

Chicken (26%) (#2), Hydrolysed Chicken Protein (#5), Turkey (4%) (#6), Whey Powder (#12)

Plant protein

Potato Protein (#4)

The protein number includes processed plant protein support.

Even when it appears later, the protein number is read more conservatively.

Included support ingredients

Nutrient guide

Salmon oil

Skin and joint support ingredient

Cranberry

Urinary support ingredient

Milk thistle

Liver support ingredient

Omega-3

Skin and joint support ingredient

Omega-6

Skin and coat support ingredient

Glucosamine

Joint support ingredient

View full ingredients
Needs context

Ingredient grade

C

Grade C

Top ingredient profile

Oat Flour
Chicken
Rice Flour
Plant booster present
Crude protein21%
Crude protein21%
Crude fat11.2%
Other 68%

Calcium

1.1%

Phosphorus

0.8%

Protein position, fat position, and calorie density position are relative to foods in the same processing type cohort.

biotechProtein position
Lower
query_statsFat position
Lower
local_fire_departmentCalorie density
Lower

There is enough public data to keep this food in comparison, but the top ingredient structure does not support a stronger positive claim yet.

Nutritional strengths

  • A species-named animal ingredient appears right after the first grain or starch source.
  • Calorie density is on the lower side.
  • Top ingredients do not show a prominent FDA-investigated non-hereditary DCM ingredient profile.

What still needs work

  • Refined carbohydrates lose fiber, vitamins, and minerals during processing, and mainly act as starch and energy sources. Because of that, our engine reads ingredient quality more conservatively than it would with whole grains.
  • Processed plant protein appears after the top 3, so some protein support is still built into the label number.
  • The first ingredient is a grain or starch source and the animal ingredient follows later, so this does not read as a strongly meat-centered recipe.

Alternative foods

Smart chicken alternatives

Exact protein-type matches come first, then close protein-family matches fill the comparison.

11 alternativesOven-Baked · protein type/family cohort

Other recipes from the same brand

Other recipes from the same brand with a different purpose or feeding target.

Lily's Kitchen

Puppy Chicken & Salmon

Puppy · All sizes

High nutrient disclosurePlant-protein boosted

Label score

4.5/5

Grade A

Lily's Kitchen

Senior Turkey & Trout

Senior · All sizes

Plant-protein boosted

Label score

4.5/5

Grade A

Lily's Kitchen

Wild Woodland Walk Duck Salmon Venison

Adult · All sizes

Plant-protein boosted

Label score

4.5/5

Grade A

Lily's Kitchen

Adult Chicken & Duck

Adult · All sizes

Plant-protein boosted

Label score

4.5/5

Grade A

Brand context

Brand background availableRecall mention not confirmed

Founded in 2008 in the United Kingdom. There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.

Ingredient analysis

The top ingredients are still usable, but this is the part to inspect more carefully before calling the recipe a clear strength.

restaurantIngredient Quality Analysis

C3/6
Ingredient Grade
Mixed
1Oat Flour
Refined Carb · Mid
2Chicken
Fresh Meat · Top
3Rice Flour
Refined Carb · Mid

Ingredient Analysis Comments

  • •Oat Flour is a refined carbohydrate source. It usually reads as a starch and energy source rather than a protein driver. It reads as an mid-tier carb source.
  • •Chicken is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.
  • •Rice Flour is a refined carbohydrate source. It usually reads as a starch and energy source rather than a protein driver. It reads as an mid-tier carb source.
restaurantIngredient Grade CMixed

Full collected ingredient list

31 ingredients
Oat Flour (27.5%)Chicken (26%)Rice FlourPotato ProteinHydrolysed Chicken ProteinTurkey (4%)MineralsPoultry FatOats (2.5%)Apple Puree (0.5%)Sunflower Seeds (0.5%)Whey PowderFlaxseedDried YeastsSalmon OilYogurt Powder (0.1%)Banana (0.1%)Dried Cranberries (0.1%)Skimmed Milk PowderAlfalfaChickweedCleaversGolden RodNettlesSeaweedDandelion RootCelery SeedsMilk ThistleBurdock RootMarigold FlowersRosehips.
Primary positive ingredients
Support positive ingredients
Alternative protein
Neutral ingredients
Caution ingredients
High-caution ingredients

Why processed plant proteins are reviewed cautiously

Ingredient lists are ordered by input weight, not protein contribution. Fresh meat 100g and Soybean Meal 50g can both contribute about 20g of protein, and Pea Protein can deliver a similar amount at around 30g. So these ingredients can materially lift crude protein even outside the top three. The review treats processed plant-protein boosters cautiously because they can weaken the animal-protein-centered profile most guardians expect from a high-protein food.

Why did the base review land here?

Ingredient qualityNutrient disclosure levelManufacturing & trust

This review score combines ingredient composition, nutrient disclosure, manufacturing trust, and core nutrient caution signals.

Nutrient disclosure

Partial disclosure

Core guaranteed analysis is usable, but deeper rows still need a more cautious read.

Safety verification

No fails

No major red flag jumps out first, though undisclosed rows still define the limits of this safety read.

Public data trust (ETF)

C2 tier

Detailed nutrition is visible, but not at a product-level traceability standard.

Final word

Treat this review as an early screen. If the food stays interesting, verify it again with your dog-specific context before acting.

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