Ingredient #1Mid
Oat Flour
Oat Flour is a refined carbohydrate source. It usually reads as a starch and energy source rather than a protein driver. It reads as an mid-tier carb source.
Label analysisGrade DListed ingredientsOven-Baked
Lily's Kitchen
Lily's Kitchen Breakfast Crunch Chicken & Turkey
Editor ingredient insight
Lily’s Kitchen Breakfast Crunch puts oat flour at 27.5% ahead of chicken at 26%, then adds rice flour, potato protein, hydrolyzed chicken protein, and 4% turkey.
With 21% protein, 11.2% fat, and 3,700 kcal/kg, I read it as a lighter crunchy daily food for picky dogs, not a meat-centered main food.
Plant booster present
01. NUTRIENT PROFILE
Key nutrients & mineral profile
Disclosed protein and fat
Protein 21%Fat 11.2%Other 67.8%Other includes moisture, ash and remaining components.
Position within the same processing type
Compare protein, fat and energy density in low, typical and high bands.
Protein positionLower
This food is on the lower side for crude protein among oven-baked foods.
Fat positionLower
This food is on the lower side for crude fat among oven-baked foods.
Calorie densityLower
This food is on the lower side for calorie density among oven-baked foods. That alone does not make it a weight-management diet; check portion guidance, fat, and fiber together.
Key guaranteed nutrientsAs-fed
Calcium1.1%
Phosphorus0.8%
Crude fiber2%
Omega-31.1%
Omega-61.8%
Undisclosed values are not treated as zero.
02. INGREDIENT QUALITY & DISCLOSURE
Disclosed ingredients & ingredient grade
The analysis uses the registered ingredients. Complete-panel coverage is not verified, so an unlisted ingredient cannot be assumed absent.
Listed ingredients
Read the listed ingredients below. Complete-panel coverage is not verified here; do not infer that an unlisted ingredient is absent.
Ingredient gradeMixed
Ingredient #1 · Oat FlourMid
Refined CarbIngredient #2 · ChickenTop
Fresh MeatIngredient #3 · Rice FlourMid
Refined CarbIngredient #2Top
Chicken
Chicken is a named fresh meat ingredient. The animal source is clearly identified. It reads as an top-tier protein source.
Ingredient #3Mid
Rice Flour
Rice Flour is a refined carbohydrate source. It usually reads as a starch and energy source rather than a protein driver. It reads as an mid-tier carb source.
Available ingredient listIn disclosed order
Oat Flour (27.5%) — Neutral ingredientsChicken (26%) — Primary positive ingredientsRice Flour — Neutral ingredientsPotato Protein — High-caution ingredientsHydrolysed Chicken Protein — Support positive ingredientsTurkey (4%) — Primary positive ingredientsMinerals — Neutral ingredientsPoultry Fat — Neutral ingredientsOats (2.5%) — Neutral ingredientsApple Puree (0.5%) — Neutral ingredientsSunflower Seeds (0.5%) — Neutral ingredientsWhey Powder — Support positive ingredientsFlaxseed — Neutral ingredientsDried Yeasts — Neutral ingredientsSalmon Oil — Support positive ingredientsYogurt Powder (0.1%) — Neutral ingredientsBanana (0.1%) — Neutral ingredientsDried Cranberries (0.1%) — Neutral ingredientsSkimmed Milk Powder — Neutral ingredientsAlfalfa — Neutral ingredientsChickweed — Neutral ingredientsCleavers — Neutral ingredientsGolden Rod — Neutral ingredientsNettles — Neutral ingredientsSeaweed — Support positive ingredientsDandelion Root — Neutral ingredientsCelery Seeds — Neutral ingredientsMilk Thistle — Support positive ingredientsBurdock Root — Neutral ingredientsMarigold Flowers — Neutral ingredientsRosehips. — Neutral ingredients
Primary positive ingredientsSupport positive ingredientsAlternative proteinNeutral ingredientsCaution ingredientsHigh-caution ingredients
Protein sourceIngredient guide
Processed plant protein after the top 3
Animal protein · Chicken (26%) (#2), Hydrolysed Chicken Protein (#5), Turkey (4%) (#6), Whey Powder (#12)
Plant protein · Potato Protein (#4)
The protein number includes processed plant protein support.
Even when it appears later, the protein number is read more conservatively.
Included support ingredientsNutrient guide
Salmon oilSkin and joint support ingredientCranberryUrinary support ingredientMilk thistleLiver support ingredientOmega-3Skin and joint support ingredientOmega-6Skin and coat support ingredientGlucosamineJoint support ingredient
03. CHOOSING FOR YOUR DOG
What to consider before feeding
Chicken (26%) supply animal protein, starting at ingredient 2. Oat Flour (27.5%), Rice Flour supply carbohydrate energy. A carbohydrate source leads the list, a meaningful distinction when seeking a meat-led recipe.
Potato Protein supplement plant protein further down the list, after the first three ingredients. The crude-protein figure includes both animal and plant contributions. Poultry Fat add fat and energy; fat content is a separate choice criterion from the protein sources.
Across the registered ingredients, multiple protein sources appear, including chicken, turkey, dairy. If a protein must be excluded, any of these sources can change the decision; the first ingredient alone does not make this a single-protein diet.
What works well in this food
- A species-named animal ingredient appears right after the first grain or starch source.
- Calorie density is on the lower side.
- Top ingredients do not show a prominent FDA-investigated non-hereditary DCM ingredient profile.
Check before feeding
- Refined carbohydrates lose fiber, vitamins, and minerals during processing, and mainly act as starch and energy sources. Because of that, our engine reads ingredient quality more conservatively than it would with whole grains.
- Processed plant protein appears after the top 3, so some protein support is still built into the label number.
- The first ingredient is a grain or starch source and the animal ingredient follows later, so this does not read as a strongly meat-centered recipe.
When this food fits your dog
Among foods made the same way, protein is lower, fat is lower, and calorie density is lower. This is a candidate for reducing calories per gram. Fat is also lower, but a weight-management choice still needs fiber, portions and total daily calories including treats to be considered together.
Consider it first when
- Public-data-first comparison
- Baseline shortlist building
- Conservative first-pass screening
Choose another food first when
- You want a stronger ingredient-quality story first
- You need dog-specific fit instead of public-review screening
Plant-protein concentration remains the clearest trade-off here.
04. COMPARE FOODS
Smart chicken alternatives
Exact protein-type matches come first, then close protein-family matches fill the comparison.
05. MANUFACTURING & DISCLOSURE
Manufacturer background & public information
Lily's Kitchen background
Founded in 2008 in the United Kingdom.
Disclosure confidence C2
Detailed nutrition is visible, but not at a product-level traceability standard.
Recall information
There are recall or withdrawal mentions, but they are not confirmed enough to treat as established history.
May 12, 2026